How do broadcasting rights work

The findings include:. What is certain, however, is that this review process has highlighted the complexities of regulating the ever-changing landscape of broadcasting, and that things need to change.

Pygma Consulting is Johannesburg-based consultancy that focuses mainly on the ICT sector, as well as broadcasting, and new media. We provide an extensive range of consulting services, from strategy to regulatory consulting. Distilled by Firewater. Broadcasting and content rights. How broadcasters and streaming providers negotiate for content Media organisations pay hefty sums of money for exclusive rights to broadcast or stream entertainment, such as latest movies and series, as well as major or delayed live sporting events.

Increasing competition for sports content The cost of live broadcast rights is exorbitant, but broadcasters need as much sports coverage as possible on their channels as sport is a magnate for massive numbers of viewers.

Signal piracy not only threatens the advertising and sales revenues of the broadcasters that have paid for exclusive rights to show live coverage of sports events, but also risks reducing the value of those rights and hence the revenues of sports organizations. While national laws provide various options for tackling signal piracy, including shutting down illegal websites, broadcasting organizations have pressed for better legal protection at international level.

At the same time, broadcasters and sports organizations are using digital media to reach out to and engage their audiences, especially younger viewers, by offering sports coverage in a variety of formats.

IP and In both cycles Sky remained as the dominant broadcaster. Number of Live Games Acquired for Broadcasters from to Sky Sport is the broadcaster that has acquired the most games in all cycles going from games in the cycle to live games in the cycle. BT has become the main competitor to Sky as they have acquired live games in the , reaching live games in the cycle. It is remarkable to see the increase in the number of games as the competition has evolved.

In the cycle there will be a total of games, in comparison to the live games available during the period. In the deal reached for cycle Sky remains the dominant broadcaster with live games followed by BT and Amazon with and 60 and respectively.

Furthermore, the average cost per game is also shown per season and per broadcaster. Source: www. The value of the EPL TV rights has been drastically increasing in the previous cycle until period. An epic battle between broadcasters has been carried out in the last years to acquire the rights. What it is more surprising is that the value of the rights in the has dropped.

It is a new era where many questions have arisen with the new deal. Tech giants such as Amazon have entered the EPL media market and are willing to compete in this space. New ways of sport content consumption have arrived and the traditional broadcasters will have to rethink their strategies in the near future when it comes to offering attractive sport content. Get the qualification to start or advance your career in the football industry. When the Premier League was formed in , a new playbook emerged proving to be a game changer for the sports media rights landscape and football itself.

As previously mentioned, a new profit-driven approach was implemented and became the cornerstone of the organisation. The launch of the Premier League on Sky Sports is what dramatically shifted the proverbial earnings goalpost for many clubs. One of the major technological developments in the satellite media industry was the introduction of subscription-based broadcasting which used encryption of the satellite signal acting as a turnstile to allow viewers access to content.

Technological improvements related to the coverage of the games stood out such as the increased number of cameras installed around the pitch to cover the action from a wide array of TV angles previously unseen. Football clubs own their rights however they give the Premier League a mandate to license these rights centrally to potential buyers, usually the highest bidder. The rights ownership and licensing system is governed by the Premier League's constitution and any change must be approved by two-thirds of the clubs.

Some of these rights can be utilised directly by the clubs. The club license agreement defines which rights may be used; however, clubs are not allowed to sell these rights to third parties. It owns the rights to broadcast the premier league and a host of other sports in Nigeria and Africa as a whole. DSTV boasted These rights also extend across the entire broadcast territory of Sub-Saharan Africa, including South Africa, in all languages and through all distribution platforms, including television, internet and mobile.

In the world of football and sports in general, image rights are the rights intrinsically belonging to a player to control, sell, license and in doing so monetise his or her likeness i. At the beginning of a sportsperson's career, the athlete or player's image rights are owned by the athlete or player in so far as they cannot be exploited, licensed or assigned without his or her prior consent or until he or she secures the services of a talent manager.

Savvy elite international players will license their image rights to three broad categories of licensee i their club ii their personal sponsors and iii national association. In parts of the west, particularly the United Kingdom, the player's talent manager may advise that a separate business is registered to manage the player's image rights contracts and receive income.

Clause 4. By clause 4. The player is further obliged under article 4. This clause is complemented by clause 4. However, it is pertinent to point out that the exploitation of a player's image imposes a corresponding obligation on the club to ensure that such usage is not subjected to any greater usage than that of his teammates.