Who is a mission statement aimed at

This is really an extension of the mission statement and explains how they focus on their customers, how they grow their company, and how they work with employees. You can read their values here. Their mission statement serves them both internally and externally. Coca Cola takes a slightly different approach with a statement of purpose and then a vision statement.

Their purpose is essentially their mission statement and says a lot for being so short. They want to refresh people in both body and spirit while making a positive impact on the world. Another short mission statement that says so much more than you would think at first glance.

And, this implies that they need to be a strong, healthy business to meet their goal of saving the planet. Their mission applies to their employees, their customers, their products, and their activism.

For most non-profit mission statements, this is enough. Similar to other mission statements, Asana blends a message about what they do with a higher goal of enhancing the world outside of their company. Yet, they still hint at their target market and goals of being a world-wide company, thus improving the lives of their employees and shareholders.

Follow him on Twitter Timberry. Mission Statement Examples. Mantra, Mission Statement, or Vision. Mission, Mantra, Vision, Goals, Etc.

Read Planning By: Tim Berry. What is a mission statement? What is a vision statement? Mission statement or vision statement? Why write a mission statement? Tim Berry. Starting or Growing a Business? Check out these Offerings. Liked this article? Try these:. Back To Top. Plan, fund, and grow your business.

Plan, fund, and grow your business Easily write a business plan, secure funding, and gain insights. Start your plan. The best mission statements express your core propose and why you exist with clarity. In terms of language, we always recommend mission statements be written in present tense with the use of concrete language. Writing in present tense allows your mission to be easily deciphered from your vision statement, which is written in future tense.

Solid language leaves little room for interpretation to what exactly your mission statement means. A powerful mission keeps the organization on track and rallied around the direction the organization is headed. As business leaders, we are put under a lot of undue stress to generate a perfect, short, sing-songy mission statement. The result is meaningless drivel, leaving everyone irritated and underwhelmed.

Is it a succinct sentence that captures your company purpose, a catchy slogan, or something more? The best mission statements leave a lasting impression of your brand in the minds of your consumers, encouraging them to choose you over another vendor. So, how do you get started with crafting your own? And which companies are doing it right? A mission statement is defined as an action-based statement that declares the purpose of an organization and how they serve their customers.

This sometimes includes a description of the company, what it does, and its objectives. The best mission statements are guidelines by which a company operates.

Everything you do as a company should work toward your mission statement. Most mission statements are between one and three sentences, never exceeding words. The best mission statements are typically a single succinct sentence, so keep this in mind when crafting yours. It should be highlighted on all your recruiting and onboarding materials, and employees should know it by heart.

After all, this is the mission your employees should be aligned with every day. A vision statement describes what a company aspires to be, as opposed to what it is now. Ask questions like:. Ensure every member of leadership is involved in this process. At a minimum, your mission statement should define who your primary customers are, identify the products and services you produce, and describe the geographical location in which you operate.

If you don't have a mission statement, create one by writing down in one sentence what the purpose of your business is. Ask two or three of the key people in your company to do the same thing. Then discuss the statements and come up with one sentence everyone agrees with. Once you have finalized your mission statement, communicate it to everyone in the company.