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Watch options. I remember we worked with … what was the name of the show with the woman with eight kids? We worked with the husband. Adam and Will and I all agree: Do all the crazy stuff and the more bizarre stuff, but make sure you have a solid voice on the topical. How do you guys not do something on this? Out of that daily deluge came some surprising successes—and some new comedy stars. In the mid-aughts, I was making what are now known as man-on-the-street videos as segments for a live variety show that I was doing in New York.

Then YouTube came along—but it was so early at the time, my then-managers and I were all thinking we should not put the videos on YouTube. Why would you give it away for free? A few years later I made a video about all the summer movies that were opening up. Do you mind if we put them on our homepage? Eventually Mike set me up with a small production company to make a minute version of how this game show, Billy on the Street , would work.

And we got five pilot offers. I was doing Drunk History in on my own YouTube page, just for fun. Reilly on my own—but I still wanted the show to feel homemade, and not all of a sudden so well produced that it took the comedy out of it.

I hold screenings at Funny or Die for Mike and other people there—nothing gets on the show if it screens poorly, no matter how much I might have loved it in theory. My assistant has seen her twice. Million views! At the very beginning the numbers mattered to me, but I quickly learned that I would lose my mind if I paid any attention to that.

In , Ferrell and writer-director Steele set off on a Midwestern road trip in order to film a series of Old Milwaukee beer ads that aired only in local markets, in some of the smallest cities in the country. We got this really crazy opportunity.

The sales are going down. And if Funny or Die and Will Ferrell want carte blanche, you can do whatever you want. And we ran them only in the towns where we shot them, which turned it into a news story. That was a fascinating viral thing to try to do. And with Will, you can see the glint in his eyes when he sees a different approach to something or a surprise.

It just excites him. One of the spots was in an intersection in Terre Haute called the Crossroads of America. We only got a few takes before a news crew showed up, and I hopped in our van and drove off.

Sure enough, on their local news, there was a story asking whether I was in town or not and wondering why. On January 4, , Funny or Die premiered the first installment of Between Two Ferns , a talk-show-slash-awkward-confrontation hosted by Zach Galifianakis. The comedian, who would become a household name the following year with The Hangover , spent much of the next decade prodding and cajoling A-listers like Brad Pitt, Charlize Theron, and even the 44th president of the United States.

I was fantasizing about doing it again, and the context of a cable-access show made sense. So I just told Scott to get two ferns, a poorly lit set, and an actor. We shot the first episode with Michael Cera for a sketch show I was filming, in the basement of where my office was at the time. It was just us and the camerapeople, and Zach and Michael were improvising while we were watching on a monitor and shouting out ideas.

For that one, there were no written jokes—it was just us trying a bunch of stuff. Funny or Die eventually became the home for Ferns , which has aired more than 20 episodes in the past decade. It was disgusting. You could smell the rats. We had celebrities coming into this little shit hole.

I remember Jon Hamm being there and just sweating his ass off but being so cool about it. So you try to strike the balance of not being really offensive but making it offensive. The longest was Bruce Willis. We had a fire stunt, so that one took a good four or five hours, and he was a great sport about it.

We filmed that one back-to-back with Sean Penn. That was a very, very long day.